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Keyword Research

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Deeptech Expertise is the best leading SEO company in India, we know identifying the search terms and phrases people use when looking for information, products, or services online. The process begins with understanding your target audience and updating your keyword strategy that ensures your site stays aligned with changing trends and audience behavior. Keyword research is not a one-time task but a continuous process that helps website remains attract the right audience, and build authority in an ever-evolving digital landscape.

  • Identifying Primary and Secondary Keywords: To find the right keywords for an ecommerce business, start with main terms like "ecommerce consulting" and "Shopify expert." Add related keywords like "ecommerce SEO strategies" or "inventory management solutions" to reach a wider audience. Use specific phrases like "how to improve sales on Shopify" to attract targeted visitors. Tools like Google Keyword Planner or SEMrush can help you pick the best keywords to boost your visibility and traffic.
  • Long-Tail Keywords: Long-tail keywords are specific phrases with three or more words that target a focused audience and have less competition, making them great for attracting the right traffic. Examples include "how to improve sales on Shopify," "best tools for managing online store inventory," and "affordable SEO services for small businesses." Tools like Uber suggest and Google Keyword Planner can help you find effective long-tail keywords to boost visibility.
  • Tools to Use: To find effective keywords, use tools like Google Keyword Planner for search volume and competition insights, SEMrush and Ahrefs for competitor analysis and keyword ideas, and Ubersuggest for long-tail keyword suggestions. You can also try AnswerThePublic to discover questions people are searching for and Google Trends to track keyword popularity over time. These tools help refine your keyword strategy and improve your online visibility.
  • Competitor Analysis: Competitor analysis helps you find the keywords your competitors are using to get traffic. Use tools like SEMrush or Ahrefs to see their top keywords, popular pages, and backlinks. Look for gaps in their strategy that you can target to stand out and attract more visitors to your site.
  • Content Strategy: A content strategy is creating useful content that helps your audience and improves your site’s visibility. Focus on relevant keywords, create valuable content like blogs or product pages, and track performance using tools. Consistency and quality help attract traffic and build trust.

Structured Data and Schema Markup: Structured data and schema markup help search engines understand your website’s content better. Tools like Google’s Structured Data Markup Helper allow you to add tags for things like products, reviews, or FAQs. This helps search engines show rich results like star ratings or prices, making your site more visible and attractive to users.

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